About
The Trend List
Tracking what’s trending on Not On The High Street using real customer review data.
What is The Trend List?
The Trend List is a data-led view of what’s actually trending on Not On The High Street.
Instead of curated edits or paid placements, we analyse real customer behaviour — using review activity to identify which products and brands are gaining traction right now.
How it works
Each month we analyse thousands of products and brands across the marketplace, tracking:
- Review activity and momentum
- Changes in ranking over time
- Brand performance and growth
This allows us to highlight:
- Trending products right now
- Top-performing brands
- Emerging products gaining attention
Why this exists
Visibility is one of the biggest challenges for independent brands.
The Trend List exists to make discovery easier — helping customers find genuinely popular products, while giving smaller brands a fairer chance to be seen.
Affiliate links
Some links on this site are affiliate links. This means we may earn a commission if you choose to purchase, at no extra cost to you.
These links help support the running of the site and allow us to continue building and improving The Trend List.
Built from experience
The Trend List is created by an independent seller with over a decade of experience on Not On The High Street.
Combining real marketplace insight with data analysis, the goal is simple: surface what’s genuinely working — and make it easier to discover.